About Us

AC CLUB was founded in 2023 by Selina, an entrepreneur with a passion for fashion and design. In her late 20s, while working full-time as Financial Accountant in the corporate world, Selina found herself drawn back to her childhood love—sketching and creating. With immense support from her husband, who shared a deep interest in photography, what started as a side hobby soon transformed into something much bigger. And just like that, AC CLUB was born.

In the early days, AC CLUB was a two-person team. Selina took care of designing and styling, while her husband handled photography. They shot many campaigns right in their apartment, passion and creativity could overcome any limitation.

AC CLUB debut as a lingerie brand with Before The Dawn, a delicate and well-crafted lingerie collection. Introduced at weekend markets in Glebe, Kirribilli, and Bondi, the pieces quickly gained popularity. The response was overwhelming—girls everywhere fell in love with its elegance and quality, the launch of lace dress, took things to the next level, sparking widespread attention and solidifying its place in fashion.

With this incredible momentum, they made the bold decision to expand AC CLUB beyond lingerie. Selina wanted to bring her creative vision to a broader audience, designing for women who embrace confidence, elegance, and individuality. 

Today, AC CLUB is more than a fashion brand, it’s a community where people connect, share styling inspirations, and celebrate their unique fashion journeys.

Welcome to the Club!